Professional Development

How to Energize Your Professional Services Marketing

Actionable tips to elevate your marketing efforts and drive business opportunities. Professional services firms are different than typical retailers in that they do not sell a tangible product per se; you aren’t walking out the door with the keys to…


Don’t Let Your Personal Brand Suffer During Self-Quarantine

As I look back over the past three months, I realize that the way we work is forever changed due to the restrictions of the global pandemic. Most of us dislike change, particularly when it is forced upon us, but we adapt. The ways we market our…


Keeping a Pulse on the Client: The Importance of Surveys for Small Businesses

When you buy a product online or take your car to the dealership for service, almost immediately, an email or text pops up, asking you about your experience. Large businesses are always asking for feedback to gauge how they are doing and where there…


YGL Enterprises’ 12 Days of Marketing Tips

‘Tis the season! As 2019 winds to a close and the countdown to holiday celebrations begins, your business needs to be ready to go once 2020 hits. We’re helping you get started by offering 12 tips to boost your marketing planning and preparation for…


Team meeting

A Complete Checklist for Rebranding Your Business

Just like the person who realizes that their look has long since gone out of style, businesses can find themselves in need of a brand refresh. Reasons for a rebranding may be simple or complicated, but getting it “right” is essential. Planning is…


Making a Name for Yourself: Why Executive Branding Matters

Whether you realize it or not, you already have a personal brand. It comes from all the information that is out in the world about you, whether you put it there intentionally or it stemmed from other sources. Cultivating an executive presence that…