Start from Within: Selling Employees on Your Brand through Internal Marketing

Businesses spend an exorbitant amount of time and money, selling their products and services to customers. After all, this is what keeps the revenue flowing and drives business growth. But a critical aspect of marketing that many businesses overlook…


Keeping a Pulse on the Client: The Importance of Surveys for Small Businesses

When you buy a product online or take your car to the dealership for service, almost immediately, an email or text pops up, asking you about your experience. Large businesses are always asking for feedback to gauge how they are doing and where there…


YGL Enterprises’ 12 Days of Marketing Tips

‘Tis the season! As 2019 winds to a close and the countdown to holiday celebrations begins, your business needs to be ready to go once 2020 hits. We’re helping you get started by offering 12 tips to boost your marketing planning and preparation for…


Who You Are Matters: Humanizing Your Brand

No matter what you need, whether a product or service, you can find it. In fact, today’s consumer can choose from multiple options from multiple sources. Whether your favorite shopping destination is Amazon, eBay, or direct from a company’s website,…


A Complete Checklist for Rebranding Your Business

Just like the person who realizes that their look has long since gone out of style, businesses can find themselves in need of a brand refresh. Reasons for a rebranding may be simple or complicated, but getting it “right” is essential. Planning is…


Making a Name for Yourself: Why Executive Branding Matters

Whether you realize it or not, you already have a personal brand. It comes from all the information that is out in the world about you, whether you put it there intentionally or it stemmed from other sources. Cultivating an executive presence that…


Why Your Company Needs a Comprehensive Marketing Audit

Virtually every well-established business conducts performance reviews on its employees. It’s a way to assess strengths and weaknesses as well as productivity, and identify opportunities for improvement. Think of a marketing audit like a performance…


10 year anniversary

Thank you! Clients Colleagues Friends and Family

Thank you! It’s hard to believe that I launched YGL Enterprises 10 years ago. It was the ultimate risk, but I felt the timing was right and I was ready for new challenges and opportunities. Lucky for me, my instincts were correct. As I reflect on…


Marketing Programs Suffer from Complacency

Complacency Defined Noun: a feeling of being satisfied with how things are and not wanting to try to make them better: a complacent feeling or condition; self-satisfaction especially when accompanied by unawareness of actual dangers or……


How to Energize your Small Business Marketing

Small business is the backbone of our economy. SBA.gov notes that 28 million small businesses account for 54% of all U.S. sales. Unfortunately, many of those businesses fail due to a lack of a well-defined marketing strategy. Developing a solid…