Professional Services

Don’t Let Your Personal Brand Suffer During Self-Quarantine

As I look back over the past three months, I realize that the way we work is forever changed due to the restrictions of the global pandemic. Most of us dislike change, particularly when it is forced upon us, but we adapt. The ways we market our…


Keeping a Pulse on the Client: The Importance of Surveys for Small Businesses

When you buy a product online or take your car to the dealership for service, almost immediately, an email or text pops up, asking you about your experience. Large businesses are always asking for feedback to gauge how they are doing and where there…


YGL Enterprises’ 12 Days of Marketing Tips

‘Tis the season! As 2019 winds to a close and the countdown to holiday celebrations begins, your business needs to be ready to go once 2020 hits. We’re helping you get started by offering 12 tips to boost your marketing planning and preparation for…


Team meeting

A Complete Checklist for Rebranding Your Business

Just like the person who realizes that their look has long since gone out of style, businesses can find themselves in need of a brand refresh. Reasons for a rebranding may be simple or complicated, but getting it “right” is essential. Planning is…


Why Your Company Needs a Comprehensive Marketing Audit

Virtually every well-established business conducts performance reviews on its employees. It’s a way to assess strengths and weaknesses as well as productivity, and identify opportunities for improvement. Think of a marketing audit like a performance…


10 year anniversary

Thank you! Clients Colleagues Friends and Family

Thank you! It’s hard to believe that I launched YGL Enterprises 10 years ago. It was the ultimate risk, but I felt the timing was right and I was ready for new challenges and opportunities. Lucky for me, my instincts were correct. As I reflect on…


Loving Events for all the Wrong Reasons

Scenario #1 On any given day, a professional services firm, e.g. accounting, law, engineering, consulting firm, etc. laments about the lack of new business opportunities. “How can we market ourselves better?” “We need more prospects in the…