By definition, “branding” is the marketing practice of creating a name, symbol or design that identifies and differentiates a product or service from its competition. However, branding is so much more.

Think of a brand in terms of tangible and intangible elements.

Tangible elements include your logo, taglines, images, color, typography, and the features that explain your product or service.

Intangible elements include your reputation and personality, the customer’s experience, and the service expectations that are set.

Therefore, a brand is the sum of perceptions regarding a company, a product or service, or an individual in the minds of consumers. And effective branding includes everything that influences the opinions of consumers about your product or service. The ability to be authentic and humanize your brand will provide that critical connection to your customers—one that engenders loyalty and increases sales. Whether you are a company or an individual, your brand is your most important asset. It tells the world:

  • Who you are
  • The culture of the company
  • Your Promise
  • The value proposition of the product or service to the target market

The challenge for any business is name recognition and positioning in an ever-changing market. While most businesses believe that brands matter, they have little confidence in the idea that their brand stands out from the competition. That’s where YGL Enterprises, Inc. can help. We place a focus on the core elements of:

  • Brand strategy development
  • Storyline
  • Identity
  • Value proposition
  • Brand promise
  • Marketing methods
strategy, story, identity, value, promise, marketing


Whether you are investing time in your existing brand or are looking to rebrand, the same elements apply: It’s about the story you tell, the value you deliver, and how you market yourself. There are several reasons a business may choose to rebrand, including an outdated image, a partner change (common to professional services), a bad reputation, company growth, or a merger.

No matter the reason, the rebranding process takes time and careful consideration. Access our handy checklist for essential tips leading up to a rebranding launch.

Personal Brand Management

Oprah Winfrey, Taylor Swift, and Chrissy Teigen all have distinct and recognizable brands. Do you struggle with how best to define your brand? Can you clearly and easily describe how your skills stand out from the competition?

Fact: Everyone has an existing brand, whether intentional or not. The key is to be proactive about your personal brand.

Whether you are a budding entrepreneur, a mid-level executive looking to move up in your organization, or simply looking for a career change, paying careful attention to your personal brand is critical for long-term success.

We can help. YGL Enterprises has successfully assisted dozens of professionals in fine-tuning how they promote themselves online and establishing credibility as thought leaders in their chosen field.

Social media branding is one of the most effective ways to differentiate yourself from the competition. With the proliferation and diversity of social media platforms such as LinkedIn, Twitter, Instagram, and Facebook, to name a few, business professionals need to embrace personal brand management.

YGL Enterprises is ready to assist. Whether you are considering a career change or want to stand out in your current organization, we provide the expertise to elevate your personal brand above that of the competition.

What We Do

At YGL Enterprises, Inc., we add value to businesses by providing guidance on brand management alongside advice on how best to implement a brand change when appropriate. We improve brand management by bringing structure, analysis, control, and efficiency to maximize brand coherency across all touchpoints and networks. We help you reach new customers and identify new markets.

Contact us today to learn more about how to gain visibility and differentiate yourself from the competition.

“Yvonne assisted our law firm with a successful rebranding. She guided us from idea to execution, with the creativity and focus that we needed to pull it off. The results were beyond our expectations.”

Andrew M., Venn Law Group