YGL Enterprises

Why Patience is Key When Developing a Marketing Strategy

Developing an effective marketing strategy that consistently drives results is a marathon, not a sprint. Did you know that it can take between six months and one year to start seeing meaningful results from your marketing efforts? It takes time to…


Showing Gratitude with a Strong Customer Appreciation Strategy

Businesses need to show customers that they appreciate their business or risk losing market share over time. Having a strong customer appreciation strategy is essential to building a solid foundation for your business. Companies need to go the extra…


How to Energize Your Professional Services Marketing

Actionable tips to elevate your marketing efforts and drive business opportunities. Professional services firms are different than typical retailers in that they do not sell a tangible product per se; you aren’t walking out the door with the keys to…


Driving Business Growth Through Referral Marketing

There are numerous ways to drive business growth. Today, we focus on one of the most powerful marketing tools, referral marketing. Think about how often you share your opinions with others when it comes to the best restaurants, doctors, financial…


Search Listening: Exploring What Customers Truly Want to Know

Customers engage with content that interests them. Consumers are also fickle. Whether scrolling through social media, scanning news stories, or looking through search results, they click on headlines and topics that catch their eye. Therefore,…


Don’t Let Your Personal Brand Suffer During Self-Quarantine

As I look back over the past three months, I realize that the way we work is forever changed due to the restrictions of the global pandemic. Most of us dislike change, particularly when it is forced upon us, but we adapt. The ways we market our…


Why a CRM is Essential for Businesses

If the Coronavirus pandemic has taught us anything, it’s that we need to be prepared for the unexpected. As businesses scrambled to adapt to the “new normal” of selling and promoting their products and services under restrictive guidelines, those…


Making Sense of Content Marketing: Developing a Strategy That Works

These days, everyone talks about content marketing; however, many businesses rush the process without careful planning. So, let’s begin with what content marketing is and why it’s an essential facet of your marketing strategy. Let’s start with the…


Pandemic Marketing 101: Marketing (and Adapting) in the Age of COVID-19

As I sit at my desk and reflect on how much the world has changed in such a short amount of time, I recall the lyrics of Bob Dylan’s classic song, “The Times They Are A-Changin’.” The song is a call to action that summed up the feelings of the…


3 Common Marketing Mistakes that Could Be Hurting Your Business

In this new world of social-distancing and other preventive measures, the way we conduct business has been changed for the foreseeable future. No one knows what that means for the long-term, but, at the very least, companies need to take a deep…