YGL Enterprises

Predictable Revenue: Why Marketing is an Integral Part of Business Value

Simply put, a predictable revenue model is a framework for consistency that provides business growth data based on a formulaic process. Think, forecasting. Implementing a predictable revenue model provides business owners an understanding of average…


From A to Z: The New ABCs of B2B Marketing

In a traditional sense, there used to be some pretty simple "ABCs of Marketing." For instance, Advertising, Branding, and Communication. However, in recent years, marketing isn't as straightforward and has become increasingly complex as the…


Multichannel Marketing: What Is It? Why Does It Matter?

Multichannel marketing is the practice where companies interact with customers via multiple channels, both direct and indirect, to sell them goods and services. Channels include websites, email, text, social media, storefront, television, radio, and…


Does Your B2B Business Have an Online Review Strategy? Part 2

Last month, in part 1 of this blog series, we discussed why members of the B2B community need to focus on and embrace an online review strategy for their companies. We also identified some review sites that B2B consumers tend to trust and…


Does Your B2B Business Have an Online Review Strategy? Part 1

There is a belief within the B2B business community that their companies, generally, are exempt from worrying about or focusing on online reviews. Since they don’t interact in a B2C capacity, online reviews are perceived as less pertinent and less…


B2B Marketing Trends for 2022

Every year, marketing soothsayers make their annual marketing trend predictions. Of course, some are better at this exercise than others, and some provide interesting, yet far-fetched, forecasts for the B2B market. I don’t claim to have any more or…


Essential Elements of a Content Strategy

The importance of content and its role in building your brand is not a new concept—content marketing has been around for years, and if anything, the rate of content creation has increased dramatically. Of course, content marketing and content…


Is Your Professional Services Firm Guilty of These Common Marketing Mistakes?

A strong marketing campaign should be comprehensive and well-thought-out. Its purpose is to address a targeted audience's needs and pain points, enhance brand awareness about your product or service offering, inspire action, and set up your…


Should Law Firms Invest in Pay-Per-Click (PPC) Advertising?

Pay-per-click (PPC) advertising has been a hot marketing topic for well over a decade and a half, especially amongst law firms. However, PPC is also a significant investment—and it is anything but a one-size-fits-all strategy to attracting more…


YGL Enterprises, Inc. Recognized as one of the Leading Branding Companies in North Carolina by Clutch

Founded in 2008, YGL Enterprises, Inc. has been helping companies manage their brands, create marketing solutions, and deliver stellar content strategies throughout the Carolinas. This dedication to pushing the boundaries in our industry has secured…