rebranding

A Complete Checklist for Rebranding Your Business

Just like the person who realizes that their look has long since gone out of style, businesses can find themselves in need of a brand refresh. Reasons for a rebranding may be simple or complicated, but getting it “right” is essential. Planning is…


Making a Name for Yourself: Why Executive Branding Matters

Whether you realize it or not, you already have a personal brand. It comes from all the information that is out in the world about you, whether you put it there intentionally or it stemmed from other sources. Cultivating an executive presence that…