Marketing Tips

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Want to Turn Your Customers into Superfans? Follow These Tips

When we say the word “superfan,” what picture pops into your mind? Do you envision a passionate sports enthusiast clothed in their team’s colors, screaming encouragement from the first row in an arena? Or do you think of some fun cosplay—a comic…


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Repurposing Your Content Across Channels: Why This Action Saves Time and Money

Taking the time to create meaningful and insightful content requires dedication and consistency—and likely takes you away from your core business, which means it costs you money. Ensure that each piece of content you pen—be it a blog post, a social…


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Six Steps To Build a More Effective Marketing Strategy

Having a great product or service does not mean much if people are unaware of its existence. An effective marketing strategy is essential to generating awareness and driving sales. Businesses need to plan BEFORE investing in tactical marketing…


Putting the Customer First: The Importance of Surveys for Professional Services

What used to be a rarity is now commonplace: companies want your feedback. Whether you buy a product online, see a health care professional, or have your accountant provide tax advice, you likely expect to receive a follow-up email or text asking…


How to Strengthen Your Marketing Strategy Through Competitive Analysis

A competitive analysis seems to be a "no brainer." However, I think that we can all agree that business leaders, managers, and marketing professionals frequently forget to incorporate consistent scrutiny, examination, and monitoring of the…


How to Energize Your Professional Services Marketing

Actionable tips to elevate your marketing efforts and drive business opportunities. Professional services firms are different than typical retailers in that they do not sell a tangible product per se; you aren’t walking out the door with the keys to…


Driving Business Growth Through Referral Marketing

There are numerous ways to drive business growth. Today, we focus on one of the most powerful marketing tools, referral marketing. Think about how often you share your opinions with others when it comes to the best restaurants, doctors, financial…


Search Listening: Exploring What Customers Truly Want to Know

Customers engage with content that interests them. Consumers are also fickle. Whether scrolling through social media, scanning news stories, or looking through search results, they click on headlines and topics that catch their eye. Therefore,…


3 Common Marketing Mistakes that Could Be Hurting Your Business

In this new world of social-distancing and other preventive measures, the way we conduct business has been changed for the foreseeable future. No one knows what that means for the long-term, but, at the very least, companies need to take a deep…


YGL Enterprises’ 12 Days of Marketing Tips

‘Tis the season! As 2019 winds to a close and the countdown to holiday celebrations begins, your business needs to be ready to go once 2020 hits. We’re helping you get started by offering 12 tips to boost your marketing planning and preparation for…