Marketing Tips

Is Your Professional Services Firm Guilty of These Common Marketing Mistakes?

A strong marketing campaign should be comprehensive and well-thought-out. Its purpose is to address a targeted audience's needs and pain points, enhance brand awareness about your product or service offering, inspire action, and set up your…


Should Law Firms Invest in Pay-Per-Click (PPC) Advertising?

Pay-per-click (PPC) advertising has been a hot marketing topic for well over a decade and a half, especially amongst law firms. However, PPC is also a significant investment—and it is anything but a one-size-fits-all strategy to attracting more…


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Want to Turn Your Customers into Superfans? Follow These Tips

When we say the word “superfan,” what picture pops into your mind? Do you envision a passionate sports enthusiast clothed in their team’s colors, screaming encouragement from the first row in an arena? Or do you think of some fun cosplay—a comic…


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Repurposing Your Content Across Channels: Why This Action Saves Time and Money

Taking the time to create meaningful and insightful content requires dedication and consistency—and likely takes you away from your core business, which means it costs you money. Ensure that each piece of content you pen—be it a blog post, a social…


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Six Steps To Build a More Effective Marketing Strategy

Having a great product or service does not mean much if people are unaware of its existence. An effective marketing strategy is essential to generating awareness and driving sales. Businesses need to plan BEFORE investing in tactical marketing…


Putting the Customer First: The Importance of Surveys for Professional Services

What used to be a rarity is now commonplace: companies want your feedback. Whether you buy a product online, see a health care professional, or have your accountant provide tax advice, you likely expect to receive a follow-up email or text asking…


How to Strengthen Your Marketing Strategy Through Competitive Analysis

A competitive analysis seems to be a "no brainer." However, I think that we can all agree that business leaders, managers, and marketing professionals frequently forget to incorporate consistent scrutiny, examination, and monitoring of the…


How to Energize Your Professional Services Marketing

Actionable tips to elevate your marketing efforts and drive business opportunities. Professional services firms are different than typical businesses in that they do not sell a tangible product per se; you aren’t walking out the door with the keys…


Driving Business Growth Through Referral Marketing

There are numerous ways to drive business growth. Today, we focus on one of the most powerful marketing tools, referral marketing. Think about how often you share your opinions with others when it comes to the best restaurants, doctors, financial…


Search Listening: Exploring What Customers Truly Want to Know

Customers engage with content that interests them. Consumers are also fickle. Whether scrolling through social media, scanning news stories, or looking through search results, they click on headlines and topics that catch their eye. Therefore,…