Brand Marketing

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Want to Turn Your Customers into Superfans? Follow These Tips

When we say the word “superfan,” what picture pops into your mind? Do you envision a passionate sports enthusiast clothed in their team’s colors, screaming encouragement from the first row in an arena? Or do you think of some fun cosplay—a comic…


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Repurposing Your Content Across Channels: Why This Action Saves Time and Money

Taking the time to create meaningful and insightful content requires dedication and consistency—and likely takes you away from your core business, which means it costs you money. Ensure that each piece of content you pen—be it a blog post, a social…


Putting the Customer First: The Importance of Surveys for Professional Services

What used to be a rarity is now commonplace: companies want your feedback. Whether you buy a product online, see a health care professional, or have your accountant provide tax advice, you likely expect to receive a follow-up email or text asking…


Navigating the Ups and Downs Through Online Reputation Management

Reputation plays an integral role in a business’ success or failure. A negative review or poor experience can spread like wildfire in today’s digital world, making online reputation management a must when companies are crafting their marketing…


How to Strengthen Your Marketing Strategy Through Competitive Analysis

A competitive analysis seems to be a "no brainer." However, I think that we can all agree that business leaders, managers, and marketing professionals frequently forget to incorporate consistent scrutiny, examination, and monitoring of the…


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Planning for a New Year: 6 B2B Marketing Strategy Projections for 2021

Heading into the new year, there are many takeaways from 2020 that can help shape some marketing strategy projections for 2021. Current events have, certainly, shredded our planning documents and made a mockery of our expectations. Does that mean we…


How to Energize Your Professional Services Marketing

Actionable tips to elevate your marketing efforts and drive business opportunities. Professional services firms are different than typical retailers in that they do not sell a tangible product per se; you aren’t walking out the door with the keys to…


Driving Business Growth Through Referral Marketing

There are numerous ways to drive business growth. Today, we focus on one of the most powerful marketing tools, referral marketing. Think about how often you share your opinions with others when it comes to the best restaurants, doctors, financial…


Search Listening: Exploring What Customers Truly Want to Know

Customers engage with content that interests them. Consumers are also fickle. Whether scrolling through social media, scanning news stories, or looking through search results, they click on headlines and topics that catch their eye. Therefore,…


Don’t Let Your Personal Brand Suffer During Self-Quarantine

As I look back over the past three months, I realize that the way we work is forever changed due to the restrictions of the global pandemic. Most of us dislike change, particularly when it is forced upon us, but we adapt. The ways we market our…