Brand Marketing

How to Energize Your Professional Services Marketing

Actionable tips to elevate your marketing efforts and drive business opportunities. Professional services firms are different than typical retailers in that they do not sell a tangible product per se; you aren’t walking out the door with the keys to…


Driving Business Growth Through Referral Marketing

There are numerous ways to drive business growth. Today, we focus on one of the most powerful marketing tools, referral marketing. Think about how often you share your opinions with others when it comes to the best restaurants, doctors, financial…


Search Listening: Exploring What Customers Truly Want to Know

Customers engage with content that interests them. Consumers are also fickle. Whether scrolling through social media, scanning news stories, or looking through search results, they click on headlines and topics that catch their eye. Therefore,…


Don’t Let Your Personal Brand Suffer During Self-Quarantine

As I look back over the past three months, I realize that the way we work is forever changed due to the restrictions of the global pandemic. Most of us dislike change, particularly when it is forced upon us, but we adapt. The ways we market our…


Making Sense of Content Marketing: Developing a Strategy That Works

These days, everyone talks about content marketing; however, many businesses rush the process without careful planning. So, let’s begin with what content marketing is and why it’s an essential facet of your marketing strategy. Let’s start with the…


Pandemic Marketing 101: Marketing (and Adapting) in the Age of COVID-19

As I sit at my desk and reflect on how much the world has changed in such a short amount of time, I recall the lyrics of Bob Dylan’s classic song, “The Times They Are A-Changin’.” The song is a call to action that summed up the feelings of the…


Start from Within: Selling Employees on Your Brand through Internal Marketing

Businesses spend an exorbitant amount of time and money, selling their products and services to customers. After all, this is what keeps the revenue flowing and drives business growth. But a critical aspect of marketing that many businesses overlook…


Keeping a Pulse on the Client: The Importance of Surveys for Small Businesses

When you buy a product online or take your car to the dealership for service, almost immediately, an email or text pops up, asking you about your experience. Large businesses are always asking for feedback to gauge how they are doing and where there…


YGL Enterprises’ 12 Days of Marketing Tips

‘Tis the season! As 2019 winds to a close and the countdown to holiday celebrations begins, your business needs to be ready to go once 2020 hits. We’re helping you get started by offering 12 tips to boost your marketing planning and preparation for…


Who You Are Matters: Humanizing Your Brand

No matter what you need, whether a product or service, you can find it. In fact, today’s consumer can choose from multiple options from multiple sources. Whether your favorite shopping destination is Amazon, eBay, or direct from a company’s website,…