branding

A Complete Checklist for Rebranding Your Business

Just like the person who realizes that their look has long since gone out of style, businesses can find themselves in need of a brand refresh. Reasons for a rebranding may be simple or complicated, but getting it “right” is essential. Planning is…


Why Your Company Needs a Comprehensive Marketing Audit

Virtually every well-established business conducts performance reviews on its employees. It’s a way to assess strengths and weaknesses as well as productivity, and identify opportunities for improvement. Think of a marketing audit like a performance…


Strategy & Brand Positioning – Two Parts of a Whole

Before there was a brand, there was an idea. An idea for a product or service. “Build the business and they will come.” Not so fast. The next step? Create a brand. That’s all you need, right? Wrong? What’s in a brand? A name, a logo, a symbol,…