branding

Don’t Let Your Personal Brand Suffer During Self-Quarantine

As I look back over the past three months, I realize that the way we work is forever changed due to the restrictions of the global pandemic. Most of us dislike change, particularly when it is forced upon us, but we adapt. The ways we market our…


Team meeting

A Complete Checklist for Rebranding Your Business

Just like the person who realizes that their look has long since gone out of style, businesses can find themselves in need of a brand refresh. Reasons for a rebranding may be simple or complicated, but getting it “right” is essential. Planning is…


Why Your Company Needs a Comprehensive Marketing Audit

Virtually every well-established business conducts performance reviews on its employees. It’s a way to assess strengths and weaknesses as well as productivity, and identify opportunities for improvement. Think of a marketing audit like a performance…


Strategy & Brand Positioning – Two Parts of a Whole

Before there was a brand, there was an idea. An idea for a product or service. “Build the business and they will come.” Not so fast. The next step? Create a brand. That’s all you need, right? Wrong? What’s in a brand? A name, a logo, a symbol,…