strategy

Why Your Company Needs a Comprehensive Marketing Audit

Virtually every well-established business conducts performance reviews on its employees. It’s a way to assess strengths and weaknesses as well as productivity, and identify opportunities for improvement. Think of a marketing audit like a performance…


Strategy & Brand Positioning – Two Parts of a Whole

Before there was a brand, there was an idea. An idea for a product or service. “Build the business and they will come.” Not so fast. The next step? Create a brand. That’s all you need, right? Wrong? What’s in a brand? A name, a logo, a symbol,…


Loving Events for all the Wrong Reasons

Scenario #1 On any given day, a professional services firm, e.g. accounting, law, engineering, consulting firm, etc. laments about the lack of new business opportunities. “How can we market ourselves better?” “We need more prospects in the…