B2B Marketing Strategy Projections

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Want to Turn Your Customers into Superfans? Follow These Tips

When we say the word “superfan,” what picture pops into your mind? Do you envision a passionate sports enthusiast clothed in their team’s colors, screaming encouragement from the first row in an arena? Or do you think of some fun cosplay—a comic…


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Planning for a New Year: 6 B2B Marketing Strategy Projections for 2021

Heading into the new year, there are many takeaways from 2020 that can help shape some marketing strategy projections for 2021. Current events have, certainly, shredded our planning documents and made a mockery of our expectations. Does that mean we…