Business

Planning for a New Year: 6 B2B Marketing Strategy Projections for 2021

Heading into the new year, there are many takeaways from 2020 that can help shape some marketing strategy projections for 2021. Current events have, certainly, shredded our planning documents and made a mockery of our expectations. Does that mean we…


Who You Are Matters: Humanizing Your Brand

No matter what you need, whether a product or service, you can find it. In fact, today’s consumer can choose from multiple options from multiple sources. Whether your favorite shopping destination is Amazon, eBay, or direct from a company’s website,…