By definition, “branding” is the marketing practice of creating a name, symbol or design that identifies and differentiates a product or service from its competition.
However, branding is so much more. It’s your company’s most important asset. It tells the world:
• Who you are
• Your promise to the customer
• And defines the value proposition of the product or service to the target market.
The challenge for any business is basic name recognition and positioning in an ever-changing market. While most businesses believe that brands matter, they have little confidence that their brand stands out from the competition. That’s where we can help. By focusing on the core principles of creating customer value, differentiation, segmentation, and positioning, we ensure that your brand is strong and recognizable.
Personal Brand Management
Oprah Winfrey, Jeff Bezos, and Kim Kardashian all have distinct and recognizable brands. Do you struggle with how best to define your brand? Can you clearly and easily describe how your skills stand out from the competition?
Fact: Everyone has an existing brand, whether intentional or not. The key is to be proactive about your personal brand.
Whether you are a budding entrepreneur, a mid-level executive looking to move up in your organization, or just looking for a career change, paying careful attention to your personal brand is critical for long-term success.
We can help. YGL Enterprises has successfully assisted dozens of professionals in fine-tuning how they promote themselves online and establishing credibility as thought leaders in their chosen field.
Social media branding is one of the most effective ways to differentiate yourself from the competition. With the proliferation and diversity of social media platforms such as LinkedIn, Twitter, Instagram, and, Facebook to name a few, business professionals need to embrace personal brand management.
YGL Enterprises can help. Whether you are considering a career change or want to stand out in your current organization, we provide the expertise to elevate you above the competition.
Contact us to learn more about how to gain visibility and differentiate yourself from the competition.