
Yvonne Levine, president and principal consultant of YGL Enterprises, Inc., is a results-driven strategic marketing consultant with over 25 years of experience in assisting professional services organizations, small and mid-sized businesses, and other community-related organizations in the development and execution of successful marketing strategies. Her strengths include strategic planning, branding, content development, digital marketing, reputation management, community partnerships, creative agency and vendor management, client surveys and focus groups, marketing communications, social media strategy, and project management.
Yvonne’s philosophy
“I love being a marketing consultant, as it allows me to collaborate with companies and business professionals alike, to strategically align their business goals with a workable and successful marketing strategy. Strategy, Branding, and Content are the cornerstones of any integrated marketing initiative.
Why does this matter?
Because most companies waste valuable time and money on misguided marketing tactics due to their lack of understanding, that strategy comes FIRST. Once you have a strategy, it’s easy to determine which marketing tactics are right for your business.”
Since opening YGL Enterprises in 2008, Yvonne has successfully collaborated with numerous clients to build integrated marketing plans that complement each client’s short- and long-term goals, as well as provide a substantial return on investment.
Yvonne’s niche area of expertise is in the development of marketing strategies for professional services, e.g., legal, financial, healthcare, management consulting, engineering, and higher education. In particular, she understands the business and marketing nuances associated with the legal profession. In 1999, Yvonne joined Robinson, Bradshaw & Hinson, P.A. (Charlotte, NC) as the firm’s longest-serving director of marketing, where she created a robust marketing program that focused on brand development, public relations, client relations and business development across 26 practice areas. At YGL Enterprises, Inc., she has continued her work with the legal professional, representing law firms and legal professional associations, alike.
Furthermore, Yvonne believes in giving back to her community, where she has served on numerous boards and committees, including Charlotte-Mecklenburg Schools, the Carolina Raptor Center, GenerationNation, the Mecklenburg Livable Communities Initiative, and the Mecklenburg County Bar’s Lawyer Referral Service Committee. She is a graduate of Leadership Charlotte, Class 31, and a committed volunteer for the Charlotte Humane Society.
For more information about Yvonne, view her LinkedIn profile.
“In the fall of 2014, Affinity Automation developed and defined our core values, mission and vision statement. This process identified a need to re-focus our products and services so that we could accomplish our mission. I was referred to Yvonne by a business acquaintance in the spring of 2015. Yvonne is an industry veteran and consummate professional as it relates to the development of marketing strategy. I find her listening skills, her attention to detail and her ability to keep her clients on point and accountable to be both refreshing and of tremendous benefit.”
Allan Evora – President and Founder – Affinity Energy, LLC
“Thanks to Yvonne at YGL Marketing for advising me on creating an updated Personal Brand Strategy! Yvonne brought a collaborative and creative approach to help streamline my resume, executive bio and Linked In profile. The consulting I received was current, insightful and helped motivate me to go through a process of self-reflection of my career, accomplishments and future goals. Thank you, Yvonne!”
Niki Simmons – Banking Executive
“Our law firm needed an experienced marketing professional to assist us in developing a coherent marketing plan for the first time in our 8-year history. As a small firm, we aren’t always focused on anything other than what is in front of us on any given day – but Yvonne’s understanding of the legal industry has enabled us as a unit to move forward with plans, ideas and inception when a professional lacking her experience and expertise would probably have found things at a standstill. She is a pleasure to work with and we would highly recommend her services to anyone looking for a true “partner” from a marketing perspective.”
William Bray – Founder of Bray & Long