Yvonne Levine, president and principal consultant of YGL Enterprises, Inc., is a results-driven strategic marketing consultant with over 25 years of experience in assisting professional services organizations, small and mid-sized B2B businesses, and other community-related organizations in the development and execution of successful marketing strategies. Her strengths include strategic planning, branding, content development, digital marketing, reputation management, community partnerships, creative agency and vendor management, client surveys and focus groups, marketing communications, social media strategy, and project management.
Yvonne’s philosophy
“I love being a marketing consultant, as it allows me to collaborate with companies and business professionals alike, to strategically align their business goals with a workable and successful marketing strategy. Strategy, Branding, and Content are the cornerstones of any integrated marketing initiative.
Why does this matter?
Because most companies waste valuable time and money on misguided marketing tactics due to their lack of understanding, that strategy comes FIRST. Once you have a strategy, it’s easy to determine which marketing tactics are right for your business.”
Since opening YGL Enterprises in 2008, Yvonne has successfully collaborated with numerous clients to build integrated marketing plans that complement each client’s short- and long-term goals, as well as provide a substantial return on investment.
Yvonne’s niche area of expertise is in the development of marketing strategies for professional services, e.g., legal, financial, healthcare, management consulting, engineering, and higher education. In particular, she understands the business and marketing nuances associated with the legal profession. In 1999, Yvonne joined Robinson, Bradshaw & Hinson, P.A. (Charlotte, NC) as the firm’s longest-serving director of marketing, where she created a robust marketing program that focused on brand development, public relations, client relations and business development across 26 practice areas. At YGL Enterprises, Inc., she has continued her work with the legal professional, representing law firms and legal professional associations, alike.
Furthermore, Yvonne believes in giving back to her community, where she has served on numerous boards and committees, including Charlotte-Mecklenburg Schools, the Carolina Raptor Center, GenerationNation, the Mecklenburg Livable Communities Initiative, and the Mecklenburg County Bar’s Lawyer Referral Service Committee. She is a graduate of Leadership Charlotte, Class 31, and a committed volunteer for the Charlotte Humane Society.
For more information about Yvonne, view her LinkedIn profile.