Strategy (noun) – A method or plan chosen to bring about a desired future, such as a goal of a solution to a problem.
Or in the words of Michael Porter, Harvard professor, economist, and strategist
“A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both.”
It sounds simple enough.
Unfortunately, many business owners struggle with how to effectively market their product or service in a way that outperforms the competition. A common question is, “Why do I need a marketing strategy?” In the simplest terms, think of your marketing strategy as your road map to success. Just as drivers rely on their GPS to determine the best and most direct route to their destination, businesses need to chart their course to increased sales, brand awareness, and profitability.
At YGL Enterprises, we partner with businesses to take the guesswork out of how to create a tailored, competitive marketing strategy that is specific to your business, industry, and goals. A strategy that meets your expectations and engages with your target audience(s). We help you identify your primary and secondary target markets and develop communication tools that clearly define the benefits of your product or service over those available from your competition.
To learn more about YGL Enterprises and how we can assist you in creating your marketing strategy, contact us.