“If you hesitate to map out your future, to make a big plan or to set a goal, you’ve just gone ahead and mapped your future anyway.” Seth Godin

Unfortunately, many business owners struggle with how to effectively market their product or service in a way that outperforms the competition. Instead of investing the time to develop a marketing strategy, businesses waste valuable time and money on marketing tactics that are not suited to reaching their target market.  In the simplest terms, think of your marketing strategy as your road map to success. Just as drivers rely on their GPS to determine the best and most direct route to their destination, businesses need to chart their course to elevate brand awareness and increase sales and profitability.

planning, price, placement, product, promotion, performance

Essential Components of a Marketing Strategy – Marketing Mix

  • Business Objectives
  • Product or Service – unique value
  • Target Market
  • Buyer Persona
  • Competitive Analysis
  • Positioning/Brand Perception
  • Budget
  • Monitoring/Analytics

At YGL Enterprises, we partner with businesses to take the guesswork out of how to create a tailored, competitive marketing strategy that is specific to your business, industry, and goals. A plan that meets your expectations and engages with your target audience(s). We help you identify your primary and secondary target markets and develop your marketing strategy that clearly define the benefits of your product or service over those available from your competition.

Contact us today to start the conversation.

“Yvonne helped us develop coherent and consistent strategies for marketing that we simply would never have developed on our own. She has truly been an asset.”

-George S., Hamilton Stephens Steele & Martin, PLLC


Whether you are a new business, have recently acquired a business, or are an established company, contact us to see how we can help.