As businesses around the world embrace the power of social media, it is important to understand and adhere to best practices for managing social media accounts. From crafting compelling content to responding to customer inquiries, businesses need to implement best practices that protect the brand, as well as their customers’ data.
In today’s blog, we share our top social media tips.
- Know Your Audience: One of the most important rules for businesses is to know who their audience is and tailor content to those needs. As noted in previous blogs, understanding your target market and creating buyer personas is the foundation of any marketing plan. Therefore, businesses should research their demographic and create content that resonates with their audience. This includes creating visuals, videos, and written content that appeals to their target market.
- Track & Analyze: Every business should track and analyze its social media performance to understand what content is resonating with their audience and what can be improved upon. This action will help businesses optimize their content strategy and ensure they reach their desired target market. Luckily, there are numerous content tracking tools that can help with content research, reporting, and analysis. Loomly, MarketMuse, and Concured are some of the most popular apps.
- Engage & Respond: Engaging with customers and responding to their inquiries is one of the most important rules of thumb for businesses. Not only does it show that you care about customer satisfaction, but social engagement helps you build trust and authority and shows your brand personality. Remember: People don’t use social networks for a one-way experience. They’re seeking connections—with people and with brands.
- Stay Up to Date: Social media trends and platforms are always evolving or dying. Remember Clubhouse? Will TikTok remain the global leader, or will a government ban squash the #1 social media platform? What is the impact of AI? Understanding what types of content connects with audiences and the platform’s latest algorithms is part of any social media strategy. Also, there are also best practices that are specific to each platform.
- Be Authentic: Businesses should always strive to be authentic when it comes to their social media presence. This includes being consistent with their branding, creating content that resonates with their target market, and speaking in their “brand” voice.
- Protect your assets: Social media security is critical to a business’s overall cyber security.
Keeping your social media accounts secure is about more than safeguarding your login and password sheet. It’s about protecting your customers’ data. For example, businesses often use social media to collect customer information, such as emails, phone numbers, and other personal information. If this information is not properly secured, it could be stolen by hackers and used for malicious purposes. This could lead to identity theft, misuse of customer data, or even financial losses for the business.
On the flip side, companies need to consider their reputation. Social media can be a double-edged sword—it can be used to promote a business, but it can also be used to spread false information or malicious rumors. If these are left unchecked, they can spread quickly, damaging the reputation of the business. By ensuring that their social media accounts are secure, businesses can protect their reputation and safeguard that any false information is quickly addressed.
- Set standards. All businesses should draft and implement a social media policy. A social media policy protects your brand, your employees, and your customers. At a minimum, your policy should outline processes for managing company social media channels, including measures to:
- Limit access to authorized users
- Enforce brand guidelines.
- Establish security protocols.
- Provide guidelines for posting and responding to comments.
- Create guidelines for when a comment should be escalated for a higher-level response.
Strategy First
With the social media landscape constantly evolving, your business’s social media strategy needs to change with the times. Staying aware of current best practices and incorporating them into your social media plan will keep your marketing efforts fresh and your business top of mind.
By understanding the power of social media marketing, you can maximize your ROI and take your business to the next level. So, reach out and schedule a no-obligation consultation with the marketing experts at YGL Enterprises today.
Yvonne Levine, president of YGL Enterprises, Inc., is a strategic marketing consultant who collaborates with B2B businesses to develop and execute successful marketing strategies, branding initiatives, content creation, and digital marketing plans. Her mission is to help companies devise a targeted strategy first, which creates a strong foundation for tactical decisions and drives brand awareness and positive results. Follow Yvonne on LinkedIn and Facebook.
