Why Your Company Needs a Comprehensive Marketing Audit

Virtually every well-established business conducts performance reviews on its employees. It’s a way to assess strengths and weaknesses as well as productivity, and identify opportunities for improvement. Think of a marketing audit like a performance…


10 year anniversary

Thank you! Clients Colleagues Friends and Family

Thank you! It’s hard to believe that I launched YGL Enterprises 10 years ago. It was the ultimate risk, but I felt the timing was right and I was ready for new challenges and opportunities. Lucky for me, my instincts were correct. As I reflect on…


Marketing Programs Suffer from Complacency

Complacency Defined Noun: a feeling of being satisfied with how things are and not wanting to try to make them better: a complacent feeling or condition; self-satisfaction especially when accompanied by unawareness of actual dangers or……


How to Energize your Small Business Marketing

Small business is the backbone of our economy. SBA.gov notes that 28 million small businesses account for 54% of all U.S. sales. Unfortunately, many of those businesses fail due to a lack of a well-defined marketing strategy. Developing a solid…


Embracing Social Media Marketing Strategy

Why do some businesses still shun social media marketing? We’ve all heard the adage, “Slow and steady wins the race.” While this approach worked for the tortoise, it does not work in today’s competitive marketing environment. Developing a social…


Strategy & Brand Positioning – Two Parts of a Whole

Before there was a brand, there was an idea. An idea for a product or service. “Build the business and they will come.” Not so fast. The next step? Create a brand. That’s all you need, right? Wrong? What’s in a brand? A name, a logo, a symbol,…


Loving Events for all the Wrong Reasons

Scenario #1 On any given day, a professional services firm, e.g. accounting, law, engineering, consulting firm, etc. laments about the lack of new business opportunities. “How can we market ourselves better?” “We need more prospects in the…